Author name: Sophie Chinery

How to design a website that sells in 2024. Designing a website that sells effectively involves strategic planning, user-centric design, and marketing considerations. Here are some steps to help you design a website that sells in 2024: Understand your potential customers, their needs, preferences, and pain points. Creating a buyer persona can enable you to […]

Why is a SEO Audit Checklist important? By conducting an SEO audit you are evaluating the health and significance of your website’s search engine optimisation efforts. Here’s a step-by-step guide to help you perform an SEO audit checklist: Define the objectives of your SEO audit. Whether it’s to improve organic traffic, identify technical issues, or

Link building for products is an essential part of eCommerce and search engine optimisation (SEO). It involves acquiring relevant and high-quality backlinks to your product pages from other websites. Here are some effective strategies for building links for products: Ensure your product pages have valuable and engaging content before contacting other websites for backlinks. High-quality

Keyword research in 2023 is likely to build upon the principles used in previous years but may involve additional considerations due to evolving search engine algorithms, user behaviour, and technological advancements. Here’s a step-by-step guide to executing keyword research in 2023: Understand your target audience and niche. Consider the appeal, needs, and preferences of your

The power of Google Adwords: Unleashing the potential of Online Advertising Unleashing the potential of Online Advertising in the vast digital landscape, businesses strive to gain Visibility, connect with their target audience, and drive conversions. Enter Google AdWords, an advertising platform that has revolutionised online marketing and become a powerhouse for businesses of all sizes.

Google Analytics is unquestionably the most widely used analytics software to date. All different types of websites utilize it because it’s a very powerful tool. And yup, it’s also free. Are you one of those people that are feeling intimidated by Google Analytics? If yes, then no worries. You are not alone. It could really

Social Media Marketing can feel overwhelming and confusing. With so much information to understand and put into place it’s hard to know where to start. Simply follow our fool proof steps to create your own successful Social Media Marketing strategy.  What is Social Media Marketing? Social Media Marketing is the art of using your Social

Our Bing SEO guidelines will help you to identify how you can adjust your SEO techniques and use the second most used Search Engine to boost your website traffic.  What is Bing? Bing is a web Search Engine which is both made and operated by Microsoft. The nature and purpose of Bing makes it very similar to

Troubleshooting common SEO problems. You’ve done your research and started your SEO campaign, but now let’s investigate troubleshooting SEO problems that you may be coming across on your way. We’re going to be looking into three main issues that you may possibly be coming across as you’re starting your search engine optimisation. Why can I

Social Media and SEO, how do they work together to impact on your digital marketing efforts? We’re going to help you understand the relationship between Social Media and SEO. These days, it’s almost essential to your business to create a Social Media page. Millions of people (and potential customers) are scrolling through their chosen Social