Keyword research in 2023 is likely to build upon the principles used in previous years but may involve additional considerations due to evolving search engine algorithms, user behaviour, and technological advancements. Here’s a step-by-step guide to executing keyword research in 2023:
1. Understanding your Niche and Audience
Understand your target audience and niche. Consider the appeal, needs, and preferences of your potential customers. Doing so will help you create content that resonates with them and drives relevant traffic.
2. Use a Mix of Tools
Keyword research tools are essential for identifying relevant keywords. In 2023, newer and more advanced tools may be available, so explore various options. Some popular keyword research tools include SEMrush, Ahrefs, Moz Keyword Explorer, and Google Keyword Planner.
3. Focus on User Intent
Search engines better understand user intent, so your keyword research should align with this trend. Identify the primary purpose behind each keyword – whether informational, commercial, or transactional – and create content that satisfies that intent.
4. Long-tail Keywords
Long-tail keywords are more detailed and usually carry lower search volume but higher conversion potential. In 2023, they will continue to be crucial for capturing targeted traffic. Identify long-tail keyword opportunities that match your content strategy.
5. Consider Voice Search and AI Assistants
Optimise your content for natural language queries with the increasing popularity of voice search and AI assistants. People use more conversational language when speaking to their devices, so incorporating such phrases can improve your rankings.
6. Examine Competitors
Study your competitors’ content and keywords to identify potential gaps and opportunities. Look for keywords they might be ranking for, but you aren’t, and assess the content quality to differentiate your approach.
7. Stay Updated with Trends
Keep an eye on industry trends, new product launches, and emerging topics. Following trending keywords can help you create timely and relevant content that attracts more traffic.
8. Local SEO Considerations
If your business has a physical presence, focus on local SEO. Optimize your content with location-specific keywords to target customers in your area.
9. Balance Volume and Competition
While high-volume keywords can attract more traffic, they may also have fierce competition. Strike a balance between keywords with decent search volume and relatively lower competition.
10. Monitor and Update
Keyword research is not a one-time task. Continuously monitor your keyword performance and update your strategy as needed. New trends may arise, and user behaviour can change over time.
Remember, the key to successful keyword research 2023 is understanding your audience, providing value with your content, and staying updated with the latest SEO trends and tools.
Find out more about how Keyword Research could help you in 2023.