Local SEO is absolutely essential for any company that wants to claim a great Return on Investment from the web. With so many organisations competing for the attention of local customers, investing in your local SEO presence is one of the only ways you can truly get ahead of your competitors and harness a bigger share of your local market.
In the real world, if you are planning to do marketing for a product or service and looking for potential, and ideally, regular buyers to increase your revenue every month, you just can’t ignore Search Engine Optimisation.
Think about it, if you need a electrician in the West Midlands, do you spend hours scouring the phone book, or do you pick up your phone and search for trades people in your local area? If you need SEO services, do you wait for a flyer to drop through your door, or do you head straight to Google and see who’s based in your town or city?
Studies have shown that 80% of people use the internet when they need to find a product or service from a local supplier. It’s quick and easy for customers to use search engines to find what they’re looking for. So, having a strong presence in Google, Bing and other frequently used search engines, you’ll struggle to generate exposure for your business.