Author name: Chris

As a beginner, figuring out SEO can be a daunting task, so we have put together 5 most common SEO mistakes to avoid. As a marketing discipline, it requires some time and ‘trial and error’ before you start to see some positive results. Every good digital marketer will tell you that SEO is an integral […]

What is Google’s Page Experience?  In May last year, Google announced it was planning to introduce page experience signals in its SERPs. That gave businesses plenty of notice to prepare for the change. But, with so much time having passed since it was first confirmed and the update going live later this month, it’s time

To start your Link Building Strategies 2021 you will need to know the basics of link building and to understand what a link (hyperlink) is and how they’re used throughout the web. Search engines use links to move through the web and obtain the user’s information they are commanded to search. Hyperlinks move in through

What is a backlink, I hear you say. Well, If you’re new to SEO you might have come across the term ‘backlinks’ in your quest to improve your website traffic.  So, what are backlinks? To summarise, backlinks are incoming links to your website. When any web page on the internet links directly to your website,

How to Keyword Research and why is it important? Keyword Research is one of three important SEO factors in your campaign.  Ever wonder why a website gets tons of organic traffic and you don’t? That would be because of the keywords they use. By using effective keyword research tools, such as Google Keyword Planner, Ahrefs

From mobile-friendliness and content to page speed and backlinks, here are best SEO practices in 2021 that will really matter the most for SEO It won’t come as a surprise, but one of the best ways to survive the Google algorithm update is… do what Google Says! You would be surprised how many companies don’t realise the

Here’s what’s new in WordPress 5.5 and the features we’re most impressed with. WordPress is jam packed full of new improvements, with a lot of them focused on the block editor, including some long-awaited features that have finally debuted in this release.

What are the different match types and how to use them in your Google Adwords Campaign? If you’re new to Google Adwords you might have heard of the different match types like Broad Match Types, Modified Broad Match Match Types, Phrase Match Types, Exact Match Match Types, but you may not understand what they mean

WWDC 2020 Highlights. WWDC 2020 has been and gone and we couldn’t be more excited with all the announcements unveiled in this year’s WWDC. Here are our announcements that we’re most excited to see in 2020.  App clips is a new feature within iOS 14 and is a great new way for users to quickly

5 SEO Trends in 2020 is the first part in a series of posts we’ll be doing throughout 2020, to help you and your business to attract more relevant traffic to your website and increase conversions. So Let’s get started! The most important aspect for any type of website is the user experience. Search engines,