What is a backlink and how to get them 2021

What is a backlink, I hear you say. Well, If you’re new to SEO you might have come across the term ‘backlinks’ in your quest to improve your website traffic. 

So, what are backlinks? To summarise, backlinks are incoming links to your website. When any web page on the internet links directly to your website, be it a service page or a blog post, that link is considered a backlink. 

It is important to have backlinks, but only from quality websites. Lets say your website is about ‘how to maintain a car’ but all your backlinks are from other niche websites about ‘how to maintain a beard’, these links will be of no use. Your primary focus should be to get links from authoritative and relevant websites.

Let’s take a look at the 2 main benefits for building backlinks

Improves Organic Traffic

If your content is receiving links from other websites, then that content will naturally start to rank higher in the SERPs (search engine results page). If it isn’t, then you need to work on building links to that content. 

The aim of the game is to create links to individual posts/pages along with those leading to your homepage.  

Referral Traffic 

What is referral traffic? When a person who is reading an external post may click on links in that post to find out more about the topic at hand.

People click links voluntarily, these are usually more targeted and less likely to leave a page fast, which won’t harm your bounce rating. 

Here are 6 quick tips on building backlinks

Broken link building.

Broken link building involves going through a website related to your niche and email the content owner and notify them about a broken link on their website. With that, give them a similar link from your very own website (similar topic to the one that’s broken) and ask them to update their post.

This technique is time consuming and you will have a hard time getting a response from most content owners, however, the payoff for this type of work is completely worth it. High ranking pages on Google have a high authority, get those high authoritative websites linking to you!

Document Sharing Sites

Convert your blog posts to pdf and submit it to document sharing sites, check out the ones below!

Guest Blogging

Guest blogging is another great backlink technique with quality one-way backlinks to your website. Unlike article marketing, backlinks built through guest blogging are high on authority and quality. Most blogs you will be guest posting for are the ones that are trusted by Google and they don’t publish duplicate content.

Many blogs also have a high page rank, and your articles can stay on their homepage for quite some time. 

If your blog post is perfect then you can even get more than one website to link to it. This means more authority is transferred to your own website.

Internal Link Building

Highlight keywords within your content that relate to a specific service or blog post. This will help with your bounce rating and keep a user on your website for longer.

Promote your Blog Post on Social Media.

Social media may not be a ranking factor, however it can boost the ranking factors that Google does consider. So, get yourself on Instagram, Twitter,  Linkdin, Facebook whichever you prefer (or all!) and post about your new blog post. 

Likes, Shares and retweets help towards a ranking factor. The higher a website is in search results, the more of a social presence that website has and in turns the more clicks a website will get from social media, the more your referral traffic goes up.

Review Top Companies

Review top companies and their products or services and they might link back to you. Reach out to companies and let them know about your review. These companies often have a press page, where they list all the great reviews about them. This is an easy technique to perform and should be tested out as soon as possible!

Bonus! Submit your website to your local business directory, backlinks from these sites are regarded by Google as having an authority.


There you have it! We hope you found this post helpful and if you have any questions or concerns, feel free to reach out. Why not check out our blog for other useful information! https://hybridmedia.design/blogs

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