Our keyword research services is the practice of discovering what users type into a search engine when performing a search. This is an integral part of any SEO service. Before we can optimise a website or get going on a campaign, we need to know which are the right keywords to try and rank for. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic which will convert into leads or sales.
You may have in mind some keywords for which you would like to rank for, but your customers may not think the same way as you do. Knowing what you want to rank for isn’t always enough; we need to know what your potential customers would search for to find your product or service. Keyword research can help you uncover a searcher’s intent. For example, what kind of words do searchers use when looking for information and what words do, they use when looking to make a purchase? The difference can be crucial in generating the right kind of traffic for your website.